StarwoodPro

ProLearning modules will provide an overview of transportation, geography, tourist activities and options as well as an in-depth look at the regions being studied and Starwood resorts located in those regions..

Existing ProLearning destination modules, all incorporating Starwood’s signature story selling examples and recommendations, have already been viewed by thousands of current StarwoodPros. The Hawaii module focuses on the four islands of Oahu, the Big Island, Maui and Kauai and the 11 Starwood resorts that call these islands home. The Caribbean module focuses on Aruba, the Bahamas, Puerto Rico, St. John and the Mexican Caribbean destination of Cancun and highlights the six Starwood Caribbean resorts in the region. The Mexico module includes Los Cabos, Puerto Vallarta, Mexico City, and Cancun. The Maldives features Fesdu Island, home of the W Retreat and Spa and Furanafushi Island, home to the Sheraton Maldives Full Moon Resort & Spa. And Fiji explores where Starwood has three properties that are part of a five-star integrated resort complex on Fiji’s Denarau Island. We just launched Bali!

Each module can be explored one island at a time and travel professionals can return to their last completed section at any time. Certificates and a virtual concierge are provided for each module.Additional destination selling modules will debut throughout the year.

More than 25,000 travel professionals have completed the first ProLearning module and are now qualified for STARPRO travel professional rates, bookable at www.starwoodpro.com and starting from just $69 a night. Travel professionals must be a StarwoodPro Module 1 graduate in order to gain access to the exciting new Starwood Destinations modules and other exclusive benefits.

ProLearning Module 1, Loyalty and Brands, is an online program designed to help travel professionals better understand each of Starwood’s distinct nine brands and is a proven success among the travel professional community. While ProLearning has a focus on Starwood’s hotels and brands, it also explores general consumer needs and motivations.ProLearning defines what makes a brand, examines the human truths that impact purchase decisions and provides insight to help travel professionals better understand and meet customers’ travel objectives.To participate in ProLearning, travel professionals should visit www.starwoodpro.com today.